Originally published on June 6th, 2019. Updated for March 2nd, 2021.
Small businesses rarely have enough advertising money to compete with nationally recognized companies. This is why local SEO is such an important element for small businesses. Local SEO empowers small businesses. It helps them to become well-known to their closest customers.
Local SEO is search engine optimization that helps you rank in specific areas that are close to your business. This also helps with appearing high on Google Maps for related searches of businesses that offer similar products and services. Local SEO is crucial for any small business. It makes the business known to local residents. It also makes your small business more authentic to its customers.
Here are 3 ways local businesses can improve their local SEO results:
1. Edit your Google My Business information
There are several pieces of important information that make up a good Google My Business listing. Make sure your correct company name appears. Also, check that your address and all contact information is correct. Then double-check the business hours are listed correctly. Add a few pictures for customers to look at. Also, keep up with reviews and always respond to customers.
2. Manage your on-page SEO
There are two basic elements that make up on-page SEO. They are the products and services you offer, and also your location. You need to tell Google this information. This ensures that customers will see it when they search for your business.
3. Social media
Social media supports and confirms what people find on Google. When someone finds you on Google, your website and social handles will be on the listing. The customer can then click on those links to research your business. You definitely want your social media platforms to reflect what your business is so customers know what it offers them. People are much more likely to use your business for its products and services if they like what they see. But if you don’t rank locally, they won’t see you. It’s simple but important.
Try these tips with your business!
Whether you’re just starting a business, or have been in business for years, improving your local SEO is always a good idea. The more time you spend with these elements, the more customers you will attract. This will make your business grow and progress over time. If you want more help, contact Technology Aloha. We’re happy to help you through the process!
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