Nonprofits, Social Media

Pinterest for Nonprofits

June 17, 2019

Pinterest Audience

Pinterest is a popular social media platform. In fact, 28% of all US adult Internet users are Pinterest users. And it gets even more widespread if you look just at online women. 42% of women are currently ‘pinning.’ That’s why using Pinterest for nonprofits is a great idea.

Of Pinterest’s 10 million+ users, 81% are women, and the average age of users spans evenly between 25 and 54. However, even this is changing. In 2018, 40% of new Pinterest sign-ups were men.

Heart Pins, Pinterest for Nonprofits

Here are some quick facts from Pinterest users in 2018, according to Sprout Social:

Pinterest inspires action; Almost 2/3 of Active Pinners—and 84% of Daily Pinners—are inspired by Pinterest to try something new once a week or more often

87% of Pinners have purchased a product because of Pinterest, and 93% of Pinners have used it to plan a future purchase

There are 75% more male Pinners today than there were a year ago; Males are the fastest growing group on Pinterest

Active Pinners are more likely to see themselves as trend seekers. They believe Pinterest is a great resource for trends, styles, and new things to try

5% of all referral traffic to websites comes from Pinterest

Moms use Pinterest as a source of information in similar ways to Non-Mom Pinners. But mothers are more likely to Pin content about Gardening, Holidays & Events, and Kids

Top Categories Browsed by Pinners in 2018:

  • DIY and Crafts
  • Food and Drink
  • Home Décor
  • Hair and Beauty
  • Design
  • Holidays and Events
  • Women’s Fashion
  • Health and Fitness
  • Gifts
  • Gardening

For a more up-to-date look, check out this Pinterest article.

Pinterest Best Practices for Nonprofits

#1. Fundraising

Pinterest makes it extremely simple to sell various items, helping you raise money for your nonprofit. Whether it’s a t-shirt with your company logo or an inspiring poster, all you need to do is pin the image and type the “$” sign with the price in the description box. Pinterest automatically adds a nifty banner in the top-left corner of the image. It displays the cost, and the item appears on the Gifts tab on the Pinterest homepage.

#2. Group Boards

Group boards are public boards that multiple users can contribute to. Many group boards receive thousands of views every day. Create your own group board and collaborate with others. Or get permission to contribute to one to increase the reach of your pins. (Be sure to always follow the group board rules.)

#3. “Pin-It” Buttons

You can add “Pin-It” buttons to your website, allowing Pinterest users to “Pin” any photo they like from your website to their own boards. It’s a fast and easy way to get more exposure.

#4. Thank-You Boards

Nonprofits who have corporate/business sponsors can create a Pinterest board thanking them. Many local businesses use Pinterest. Giving them a quick shout-out will help increase exposure and show your appreciation.

#5. Networking

Follow Pinterest users with similar interests with quality pins on their boards. And get added to boards like Pinterest for nonprofits.

#6. News & Events

Showcase events and make announcements through a Pinterest news & events board. It’s a great way to keep event photos in one place and it will also connect your supporters to the impact they are making.

#7. About Your Cause

Get volunteers and donors inspired by dedicating a page to the core issues that your organization seeks to solve. This is a great place for raising awareness with infographics and statistics. Infographics are important for creators because they’re an instant and visual way to connect with your potential audience.

Example 1: The Pacific Primate Sanctuary, for example, can have a “Save the Primates” board that raises awareness on threats facing different monkey species. A board like this could easily become a group board.

Example 2: A Maui Food Bank Pinterest board titled “The face of American Hunger,” could invite and collaborate with other food banks and organizations like Feeding America.

Hawaii Non-Profit Pinterest Board Ideas

  • Inspirational quotes
  • Hawaii travel ideas & tips
  • Behind the scenes
  • Our organization’s history
  • Our blog
  • Aloha Friday

As you can see, Pinterest is an incredibly useful social media marketing tool. There are many ways you can use it to help build awareness of your nonprofit and gain support for continuing to serve communities and achieving your goals.



Former Content Director

Jessica is a professional and driven content marketing writer offering high quality writing, editing, and social media support.

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