Originally published on March 17th, 2020. Updated for August 24th, 2021.
You should consider using WordPress for business. It’s dependable, stable, and incredibly adaptive. For those reasons and more, we use it here at Technology Aloha. WordPress allows you the flexibility to adapt your site to change with your business. Many other big brands use it and it can be a great asset for small businesses as well. So ask yourself, “Is it time to make the switch to WordPress?”
When it comes to web design technology there are many choices for your business website. It’s important to choose one that will work best for you. Some technologies are reliable and others not as much.
WordPress vs. Wix
Easier to customize
When you’re creating a website, you want it to be unique to stand out from your competitors. It is much easier to customize on WordPress than Wix. There are thousands of themes to choose from on WordPress. Plus customizing those themes is easier on WordPress. So you’ll never have to worry about being able to make your website stand out.
More tools
WordPress has plugins available for every feature you could want as a small business. Many of them are available for free to help add functionality to your website. These are usually easy to use and install. With Wix, you’re restricted to those created by the Wix team.
Easy to switch themes
WordPress makes it easy to switch themes if you decide you want to change. There are many free options that make this easy to do. With Wix, once you have your theme, you can’t change it.
WordPress vs. Square Space
It’s free
A great advantage of using WordPress is that it’s free. This allows small businesses to get started with fewer upfront costs. It will save you both time and money.
Responsive design
Responsive web design is very important. Most internet users today search the web on mobile devices. It’s easy to get a responsive design with WordPress. Most of the themes are already designed to be responsive. This makes your website easy to read and navigate regardless of what device they’re using. Square Space is only responsive to blog posts instead of all types of sites.
More flexible
WordPress software is open source and free to download. You can then use it on any web host or server you choose. With Square Space, you have to use their servers.
More freedom
WordPress allows you to alter the code if you want to. This gives you the freedom to change more things. Then you can fully customize your site. Or you can hire out if you’re uncomfortable changing the code. Square Space forbids you to change the code, limiting your customization possibilities.
WordPress vs. Shopify
More available templates
While Shopify offers some high-quality templates, WordPress offers many more options. You will have a better chance to make your site unique.
Already optimized for SEO
SEO is necessary when it comes to building your business. People need to be able to find you. The higher you can rank in Google’s search results, the better. WordPress will help you out with this. The structure it follows is already acknowledged (and liked!) by search engines.
Better content management
WordPress stores every version of your pages. This means you can roll back to any of them at any time. You can’t do this in Shopify. So if you roll out a page with errors, you can’t immediately change it back.
WordPress and WooCommerce
WooCommerce is the eCommerce extension of WordPress. It is the leader in this space and occupies 32% of the eCommerce market.
There are some great benefits to WooCommerce. For starters, it’s free. It’s also easy to use and install. It’s a plugin for WordPress, so it’s easy to integrate into your site.
Other Questions to ask yourself
Why do I want to change?
Examine the reasons you’re looking to make a change. Is it to get more traffic? Is it to improve your website? Consider your motivations and you will be better able to design the site you want.
Are the benefits worth it?
WordPress has many benefits over its competitors, but be sure it’s worth it for your company to switch.
Should I find a company to help with the migration?
If you’re overwhelmed with the idea of migrating your site, let a professional help!
WordPress is simple to install and get started. You don’t need to be an expert to get your website up and running. After installation, there are many features and functionality to help with website development Switching to WordPress for your business is a great move. With all the benefits, it is a much better choice than its competition. The success of your business depends on your website. Use the right tools, not just the fast ones.
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