Web Design

Intro to the Psychology of Web Design

February 8, 2018

Have you ever noticed the way some websites leave you feeling a little “off,” while others leave you feeling more inspired? It turns out good web design involves a lot more than putting information on a web page. Creating an engaging website that encourages return visitors requires an understanding of the psychology of web design, which includes the following elements:


Color psychology is the science of how color affects human moods and behavior. For your website, you want to use a targeted color scheme that inspires your audience into action. While color meaning is always up to interpretation, common emotions of color include:

    • Blue = Calm, trust, peace, loyalty
    • Green = Nature, the environment, prosperity, action
    • Orange = Playful, confidence, urgency
    • Black = Elegance, value, timeless


Website visitors seek information, and the way it is presented sets the tone for the entire browsing experience. Quality web design should strive to present that content in a balanced way: not too much text, and not too little. The language within that content is also very important. Good website content needs to be clear, persuasive, and easy to read. (Read about writing great blog posts and other content for more detail on language).


The amount of empty space on a webpage can be just as important as the content and color. Known as “white space,” these blank areas provide a resting place for the eyes and are especially important when it comes to web design (after all, reading text on a screen can be hard on the eyes). A website that’s designed with plenty of white space gives off a feeling of professionalism, organization and overall good vibes.


The impact of typography on the psychology of web design, and human psychology in general, is very well-documented, but often overlooked. Typography can elicit many different thoughts and emotions, both on and off the web. Finding just the right one among thousands of choices, however, can be overwhelming. Reading through some of these infographics on the psychology of fonts is a good place to start.


The psychology of web design considers the way all elements of a website affect our emotions. When done correctly, it can drive sales, inspire new subscribers and increase web traffic. Inspired? We’d be happy to help! Contact Technology Aloha today to learn how our expert web designers can improve your presence online.



Former Content Director

Jessica is a professional and driven content marketing writer offering high quality writing, editing, and social media support.

Want to learn more about our Website Design Services?

We love building websites, whether large or small—from one-page basics, to online stores. Learn more about how we can help your business succeed.

Enjoying this article?

Join our email list to receive the latest news and tips about internet marketing, straight to your inbox.

Mahalo for subscribing!

Share This