It’s tempting to think social media is a flash in the pan kind of trend. If you wait it out you won’t need to deal with it, right? Wrong. While some platforms come and go, social media is here to stay. Building a social media presence proves vital to small businesses and nonprofits.
Why is Social Media Important?
Marketing experts know that to be successful you need to get your message where people will see it. In 2019 and entering into 2020, people hang out on social media. Sure, more traditional means of marketing work, but none give you the same reach.
Consider the sheer number of social media users:
- Twitter: 335 million
- Instagram: 1 billion
- Facebook: 223 billion
And, there’s more to it than just numbers. The benefits of marketing small businesses on social media make it invaluable. It’s non-negotiable. Your business cannot survive without an online presence.
Here are a few benefits to a strong social media presence:
- Increases brand awareness, loyalty, and authority
- Expands your customer base outside its current circle
- Raises conversion rates (100 percent higher lead-to-close rates)
- Grows your sales and saves advertising dollars
- Improves customer satisfaction
Building a Social Media Presence
But it’s not enough to fill out a Facebook profile and let it go. You need to build your social media presence. How and when you post, and how and when you engage across social platforms defines your presence.
The strength of your presence involves:
- Frequency of posts
- Type of content
- Levels of engagement
Do these three things well and traffic comes to you.
Social media moves all businesses ahead of their competition. It also offers distinct advantages for small businesses and nonprofits.
1. Efficiency
Small business and nonprofit work tax your time. With your hands in many areas, social media focuses and magnifies your efforts. Plus, you save time and money by only showing your product to your target audiences.
2. Budget-friendly
Social media does not need an over-the-top budget. It costs less than other advertising options. Creatively using time and resources produces better results than throwing money at it. Perfect for organizations on limited or no budgets.
Investing in Your Online Presence
Nothing grows your small business or nonprofit like social media. Are you overwhelmed at the thought of doing it yourself?
Don’t panic!
Technology Aloha offers the know-how and tools to boost your social media presence. Connect with us today to get started.
