Podcast Transcript: How YouTube Helps Your Nonprofit Rise with the YouTube Nonprofit Program

February 18, 2021

JILLYN: Hi, I’m Jillyn, Founder and Executive Director of Technology Aloha, and I’m here today with our Content Manager, Kelli to talk about YouTube’s Resources for Nonprofits. Our podcast today will be broken into four sections —

  • What is the YouTube Nonprofit Program?
  • The Tools YouTube Provides for nonprofits
  • Why Your Nonprofit Should Use It
  • How to Sign Up for the Program

Just as a reminder: We’ll link to any sites, tools, or previous podcast episodes we mention in the description of this podcast.

Let’s get started by answering the question: “What is the YouTube Nonprofit Program?”

YouTube Nonprofits: YouTube logo on an old tv.

What is the YouTube Nonprofit Program?

KELLI: The YouTube Nonprofit Program falls under the larger Google for Nonprofits umbrella. It exists to give nonprofits access to amazing tools and resources that would normally be outside the scope of a nonprofit’s budget. It opens access to the YouTube Social Impact Program, YouTube’s Creator Academy, and several other tools that a nonprofit can use to spread their mission, goals, and message through powerful visual storytelling on YouTube.

What Tools YouTube Provides

JILLYN: Google provides some amazing tools to nonprofits through YouTube! We’ll talk about two really exciting ones today:

  1. YouTube Creator Academy gives you access to free courses and videos on how to create great video assets for your organization. There are also segments on how to use YouTube to get the engagement and activism needed to sustain your nonprofit.
  2. The Google for Nonprofits YouTube Channel provides step by step video instructions on how to get your nonprofit onto the platform and where to go for questions.

KELLI: You can still get access to the YouTube Creator Academy without registering your nonprofit with Google. But, getting registered with Google is free, and provides your nonprofit some great benefits. Like:

  • YouTube Creator Academy
  • Link Anywhere Cards
  • Earlier access to YouTube Spaces
  • Google for Nonprofits Tools
  • Your cause may be featured on YouTube channels
  • Dedicated email support

Why Should My Nonprofit Use It

KELLI: YouTube has over 2 BILLION monthly users you can reach through its platform. Your target market is on YouTube. Video marketing gives you greater emotional impact, and YouTube provides a chance for great engagement between your nonprofit and those you reach through their platform. Regardless of budget, you can produce polished videos to post on YouTube.

As we mentioned in our podcast “Video Marketing for Social Impact, YouTube, and Your Nonprofit” YouTube is also considered the second most popular search engine in the world after Google. Basically, YouTube can and will expand your reach and the Nonprofit tools they provide make that process much easier.

So Why Choose YouTube?

  • Reach new audiences to amplify your cause
  • Drive empathy
    • Video storytelling on YouTube creates empathy for your cause
  • Engage new supporters

Whether you need help raising money, spreading the word, YouTube provides powerful tools and resources to engage the next generation of supporters in your mission.

How to Sign Up for the Program

JILLYN: If you’re wondering how to sign up for the program, Google makes it fairly easy. The Google for Nonprofits YouTube Channel has a video explaining how to sign up as well as several other videos on how to use the services Google makes available to nonprofits. Before you sign up, check your eligibility.

KELLI: To be eligible for a Google for Nonprofits account, an organization must:

  • Be recognized by the IRS as a tax-exempt 501(c)(3) organization formed for charitable, educational, religious, literary, scientific, or other tax-exempt purposes.
  • Organizations, such as churches, that are automatically considered tax-exempt under group exemption must still obtain recognition of 501(c)(3) tax exemption from the IRS to qualify for the Google for Nonprofits program.
  • All organizations must be validated by TechSoup

Fiscally sponsored organizations are not eligible for Google for Nonprofits. This includes:

  • Governmental entities or organizations
  • Hospital or health care organizations
    • charitable arms or foundations associated with healthcare are eligible
  • Schools, academic institutions, or universities
    • philanthropic arms of educational organizations are eligible

However, Google does have a Google for Education program available to educational institutions.

JILLYN: Keep in mind this list is for U.S. Organizations. However, YouTube Nonprofits is available in many countries worldwide. To sign up, follow the instructions linked in the description. It will take you to Google Support’s website to help get you set up.

It’s also worth mentioning that we’re not affiliated with Google or YouTube, so you’ll want to work through them.

Bonus tip: Want help getting your Nonprofit registered with Google and get access to Google Grants? We recommend you contact our amazing partners at SocialSEO.

JILLYN: Well it looks like that’s all the time we have for today. We’ve included links in the description to several of our blog posts that cover the topic we discussed today. I’m Jillyn

KELLI: and I’m Kelli. If you have questions about another subject you want to hear on our podcast, please reach out on social media or contact us at TechnologyAloha.com.

JILLYN: Thank you for listening to Into the Inbound with Technology Aloha. We hope we’ve added a little Aloha to your day.

Listen to this post on our podcast!

Into the Inbound with Technology Aloha

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