Originally published February 20th, 2020. Updated for September 7th, 2021.
If you’re looking to get more traffic to your website, increasing the number of blog posts could be the answer. But for many people and businesses, it can be difficult to consistently have to come up with great article ideas for your blog.
Sometimes figuring out what you want to write about can take longer than the actual writing. But it doesn’t have to be that way. Here are some ways you can come up with article ideas for your next blog post.
Understand your Customers
Your blog posts are for your customers and potential customers. So one of the most important things you want to do is understand them. If you know who you are writing for, it will make it easier to pick out topics for your blog post. Here are some ideas to keep in mind:
Empathize with your customers
What are they worried about? What are some problems they might have? Empathizing with your customers gives you an idea of what they might need help with. In turn, you can write an article on how to assist them and give them solutions.
Learn their reading habits
What do your customers want to read about when they are online? And what kind of websites are they interested in? Visit the sites and other blogs your customers would frequent to get some ideas.
What interests your customers?
What do your customers want to learn about? Which blog posts have been popular with your customers? If you know what interests them, you can expand on topics you’ve already covered. By providing more information you’ll show you really know your stuff.
Get up close and personal
A way to get to know your customers is to interview or survey them by phone or email. You can also check reader feedback from comments on your page or social media. Find out what kind of content your customers like, don’t like, and want to see on your site.
Use Online Tools
If you don’t have the time to go in-depth and do interviews, there are other options. Another way you can get article ideas for your blog is by using online tools. Use tools that show you what content has high social media performance for your niche. See what is trending to get ideas!
Think about the newest trends, features, or most current news for your niche. You can write about newly discussed ones or ones that are gaining repeat traction. Keep your posts up-to-date to keep your blog readers informed. It can also get the attention of potential readers who are looking for information on the web! Current trends are useful because they’re always changing. So building a strong list of blog post ideas using current trends is a great way to go.
Your Go-to How-to
People often go online to search for answers to problems. So writing a how-to article could be the perfect blog post. Give readers a written sequence of events to teach them something new. Ask yourself, “What is something my readers want to learn how to do?” We at Technology Aloha want to be your go-to how-to, which is why we write these kinds of articles.
View Your Site’s SEO Efforts
Use the Google Search Console verified with your business domain to help you come up with ideas. This tool allows you to see what kinds of questions users typed into Google when they found your website. You can see the keywords users input when they were doing their searches! Use the keywords to get ideas on what topics to cover next.
Are you still stuck on what to write about? Great content ideas can come from several different sources. Although it can sometimes be difficult, you don’t have to do it alone. Contact Technology Aloha today to learn more about blogging for business.
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