This post was originally published on June 8th, 2017. Updated for August 18th, 2020.
Video on social media has gotten pretty huge, and marketers are finding all sorts of creative ways to promote their brand and products through social video. Visual content is far more likely to be shared on social media than other content. Also, 93% of brands got a new customer because of a video on social media. So if you’re not already using social video for your business, you might want to give it try.
A well-edited video can really make you look like a pro, but you don’t have to hire a professional or spend a fortune to make a great video. Here are a few budget-friendly social video editing apps to make your videos stand out.
#1. Magisto
Web-based or Download for iOS / Android
Magisto is a good choice to easily put together a great-looking social video. It pretty much does the editing work for you, after you decide on a theme, style, and soundtrack.
#2. Lumen5
Web-based or Download for iOS / Android
Lumen5 is an excellent choice if you have blog posts you would like to share in video format. Powered by AI, Lumen5 will even create videos for your posts automagically using imagery and text snippets from the post and supplementing with stock footage.
#3. Wave.Video
Wave.video makes it easy to repurpose your videos for different social media channels. In addition to uploading your own images and video, you get access to an enormous image, video and audio library, more than 600 video templates, and unlimited social shares.
#4. iMovie
Desktop for Mac or Download for iOS
This is Apple’s standard video editing app, and it makes it easy to edit your video clips and add transitions, text, music, and other cool features. Good choice if you’re doing your social video editing on your Mac or iPhone.
#5. Hyperlapse
Download for iOS
This fun app was created by Instagram and lets you create high-quality time-lapse videos using stabilization technology. You get to choose from a few different speed options to determine how fast the time-lapse is.
#6. Splice
Download for iOS
Splice is an app created by GoPro, which allows you to splice together video clips as well as adding music and trimming your video clips. This is a great option for basic, precise editing, and you can also unlock more pro features with paid add-ons in the app.
#7. InShot
InShot is a great option if you just need basic video editing without all the bells and whistles. It’s easy to trim or speed up videos and add filters and music.
#8. Instasize
Instasize is a photo and video toolkit for social content creators. Edit images on the go transforming them from unedited pics to Instagram-ready posts in seconds.
Bonus: Blog Only #9. Clipchamp
Clipchamp has one simple mission: to help everyone become a creator of awesome video content. Use Clipchamp’s free online video editor, compressor, converter, and webcam recorder to create beautiful videos today. There are both free and paid versions.
Ready to get editing? We can’t wait to see the great social videos you come up with! Showcase your business with any of the social video editing apps today. Want help? We at Technology Aloha act as an in-house marketing team without the full-time commitment. Contact us today to learn more.
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