Originally published on June 3, 2019. Updated for November 17th, 2020.
It can be overwhelming to try and wrap your head around everything there is to do when you own a business. Thankfully, there are many tools out there to help you, and many of them are free. Here are 10 of the best free tools for small business owners.
In the spirit of full disclosure, this post contains affiliate links, which means that Technology Aloha may receive a commission of some kind if you decide to purchase through the links provided. However, our product recommendations are unbiased and are not impacted by any compensation we may receive. We only recommend products and systems that we use or have used and love, so we know you’ll be in good hands. We also strive to provide links that give you the best discount available, because we know that as a small business you have limited resources and every dollar counts!
Moosend
Moosend is a must for creating and organizing email newsletters. It’s free plan comes with everything you need to create and send emails you’ll be proud to put your name on.
Google My Business
A strong presence on Google is important, and Google My Business helps you to manage that presence. Help boost your search results and make it easier for customers to find you online and in person.
WordPress
If you’re looking for a way to have a high-quality, versatile website, WordPress should be your first stop. Over 1/3 of all websites use WordPress.
Trello
Hitting deadlines is vital to your business’s reputation, but sometimes a list simply isn’t sufficient to stay on top of tasks. Sprinkle in a few employees, and you need a better solution. Trello is that tool. It allows you to manage projects, organize tasks, and build a strong team through efficient communication, all in one beautifully visual place.
Enloop
Any business owner knows the value of a business plan. But how many people know how to write one? Enloop is your go-to for developing a professional plan. It includes 3-year financial forecasting and other metrics. You can get a seven-day trial of the Performance plan for free.
AngelList
Finding investment capital can be very difficult. AngelList matches you with investors who are looking for a project like yours.
Canva
Canva is the design tool for people who don’t know how to design. Create professional banners, flyers, graphics, and more for free. Wow your customers with high-quality images with Canva.
Wave
There are many financial tools out there. Wave is one of the few that is not only free but also comprehensive enough to handle whatever you can throw at it. Track expenses, image receipts, send invoices, and much more.
Google Analytics
Google Analytics is one of those tools you don’t know you need until you try it. You’ll wonder how you ever lived without it! Analyze your web traffic, see how different pages and links perform, and learn about how you can get more traffic and do better business on the web.
SEO Profiler
Want your business to be the first one everyone sees? Then SEO is the key. Keywords and business info are important, but there’s so much more to it. SEO Profiler can help you build a strong presence online and in search engines. This helps potential customers see you first!
Sometimes free tools aren’t enough for your small business. We get it. At Technology Aloha we know that small business owners have a lot on their plates. We love helping you be more successful, so you can make more meaningful contributions to your community. Contact us today to learn more.
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