Branding Words: Build Connection and Engagement Into Your Brand

July 6, 2021

Originally published on December 3rd, 2019. Updated for July 6th, 2021.

Branding words— what are these for, you ask? As you build your brand, it’s important to remember what your brand does. Great brands show the best side of your company and make people see your company in a positive light. This is how you form good relationships, connections, and engagements. Consistently using good branding words and phrases keeps you purpose-driven and increases your impact.

branding words: man pulling open his shirt 'superman style' to reveal a t-shirt that says "Boost your brand"

Effective communication is key when you’re running a business. When you want to grow online, you need a solid brand strategy. A good brand includes impactful marketing words. These words help spread your message and inspire conversions.

What are the best branding words?

Words that tap into emotion

Emotions control why we choose what we buy. There are many different words you can use to affect your target audience, leading them to a sale. Some of these words are:

  • pioneering
  • unsurpassed
  • tempting
  • astonishing
  • epic
  • explosive
  • daring
  • discover
  • create
  • inspire

Words that tap into fear

In human nature, fear is a powerful motivator. There are a variety of ways to use fear. This includes the fear of rushing into, missing out, or making a mistake. Certain words can incite fear in a positive way for your business. Some of them are:

  • fooled
  • beware
  • blinded
  • hoax
  • risky
  • avoid
  • backlash
  • costly
  • hazardous
  • untested

Words that make people feel safe

Another approach is using words that make your customers feel safe. Especially when engaging with your brand. These words let them know your product or service is legitimate and dependable. The best words to use when aiming for a safe feeling are:

  • secure
  • privacy
  • lifetime
  • tested
  • proven
  • no obligation
  • money back
  • verified
  • endorsed
  • certified

Words that create a sense of urgency

People don’t want to miss out on a good deal. You can create a sense of urgency with these words:

  • rare
  • exclusive
  • immediately
  • limited
  • only
  • hurry
  • scarce
  • limited edition
  • limited time
  • temporary

Words that show your value

How do you show potential customers why they should engage with your business? You show them the value of doing so. Here are some words to help incite value:

  • free
  • proven
  • affordable
  • essential
  • professional
  • guaranteed
  • best-selling
  • tested
  • unique
  • expert

Some of these words do double duty like how the word “tested” adds value and a sense of safety. Your industry may overuse some words, so be sure to check out your competitors. This way you’re not repeating the same information or sounding like clickbait.


Branding is a valuable part of your business. You need to have an effective brand strategy using the right words to get through to your customers. The language you use is a valuable piece to further your success. Start with this brand words list and if you want help contact Technology Aloha today. We’d love to help you be more successful, so you can make more meaningful contributions to your community.

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