Get Smart(er)

3 Website Design Features to Consider Before Your Website Redesign

3 Website Design Features to Consider Before Your Website Redesign

Whether you’re getting ready to create your first website, or are ready for a website redesign, you’re going to face what might seem like a tough question — what do you want it to look like? Here are 3 design features to consider when starting on a new website for your business.

read more
12 Creative Out of the Box Web Design Ideas

12 Creative Out of the Box Web Design Ideas

Clean, basic websites need not draw yawns. Adding one or two creative web design ideas into your site keeps it trending and drawing traffic. Read more to find creative out of the box web design ideas that will inspire you.

read more
Finding Your Instagram Aesthetic

Finding Your Instagram Aesthetic

As a business, you need to make sure you have the right Instagram aesthetic for your brand. The perfect aesthetic will help draw more traffic to your page.

read more
4 Ways Website Psychology Impacts Your Audience

4 Ways Website Psychology Impacts Your Audience

Even if you have all the basic components of a good website, you will lose customers if you don’t understand how website psychology impacts your audience. Read on for four important website building tips that will boost your conversion rate.

read more
Importance of Content Marketing in SEO

Importance of Content Marketing in SEO

The importance of content marketing in SEO can’t be overstated. Focus on creating high quality content that is valuable and relevant to your target audience for the best results.

read more
Everything You Need to Connect with Generation Z

Everything You Need to Connect with Generation Z

Connecting with Generation Z can be difficult and requires a new approach. This generation has grown up in an entirely digital era. You need to understand your target audience and what types of marketing work for them.

read more
4 Awesome Free Digital Marketing Courses

4 Awesome Free Digital Marketing Courses

Any time is a good time to learn more about digital marketing. Whether you want to impress potential employers or hone your current skill set, free digital marketing courses can help. These courses can benefit your business. Here are our recommendations courses that will help you reach your goals.

read more
How to Set Up a Business Instagram Account

How to Set Up a Business Instagram Account

Did you know that you can set up an Instagram account specifically for your business? It’s a great way to build your social media presence and connect with your community. Starting your business Instagram account is simple. Check out how to do it by following the guide below.

read more
Social Media 101: Know Your Target Market

Social Media 101: Know Your Target Market

Knowing your target audience is a key part of reaching them on social media. Only after you know who your target audience is, can you create ads that speak to them. Keep reading to learn more about how to define your social media target market and how to reach them.

read more
Pinterest for Nonprofits

Pinterest for Nonprofits

Pinterest is an incredibly useful social media marketing tool. There are many ways you can use it to help build awareness of your nonprofit and gain support for continuing to serve communities and achieving your goals.

read more
Micro-Influencers and Nonprofits

Micro-Influencers and Nonprofits

Influencer marketing is a way for people of a specific audience to see a familiar face of someone they know and trust, and connect it to your business or product. This builds up a good reputation for your brand and is very beneficial in the social media world.

read more
Finding Your Instagram Aesthetic

Finding Your Instagram Aesthetic

As a business, you need to make sure you have the right Instagram aesthetic for your brand. The perfect aesthetic will help draw more traffic to your page.

read more
Common Social Media Image Size Mistakes and How to Avoid Them

Common Social Media Image Size Mistakes and How to Avoid Them

Some business don’t follow the guidelines for social media image sizes. This might be because they don’t know or don’t see its importance in maintaining a positive online experience for their customers. Below are three mistakes businesses make when posting images online. Knowing the mistakes will help you avoid them in the future!

read more
Reputation Management is Crucial for Your Small Business

Reputation Management is Crucial for Your Small Business

Having a good reputation is crucial to having a successful small business. There are proactive steps you can take to manage your reputation. This will ensure you and the business have a positive light seen by the public. Here are some reasons why.

read more
Pinterest for Nonprofits

Pinterest for Nonprofits

Pinterest is an incredibly useful social media marketing tool. There are many ways you can use it to help build awareness of your nonprofit and gain support for continuing to serve communities and achieving your goals.

read more
Micro-Influencers and Nonprofits

Micro-Influencers and Nonprofits

Influencer marketing is a way for people of a specific audience to see a familiar face of someone they know and trust, and connect it to your business or product. This builds up a good reputation for your brand and is very beneficial in the social media world.

read more