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Why Your Nonprofit Needs a Blog (and Who Should Write It)
For your nonprofit to be successful, you must reach out and inspire people to take action. A consistently updated blog is the perfect way to start.
Branding Words: Build connection and engagement into your brand
Branding is a valuable part of your business. You need to have an effective brand strategy using the right words to get through to your customers.
9 Proven Writing Tips to Improve Your Digital Marketing Strategy
It’s important to give value when visitors come to your site. Here are 9 proven writing tips to improve your digital marketing strategy.
Your Brand Colors Matter: How to choose and what they say about your organization
Your brand colors matter! Avoid sending the wrong message with the wrong color. Learn how to choose them and find out what they say about your organization.
What are the monthly costs associated with a website in 2019?
When it comes to your website you need to budget for regular maintenance, hosting, design and more. So what does having a website cost?
Brand Style Guide: Your key to a consistent brand image
A brand guide spells out your design expectations and visual style to your team. It avoids a mismatch between what you want to say and how it looks.
Top 4 Marketing Tips for Small Businesses
Work smarter, not harder. Here are our top marketing tips for small businesses to help you invest your time and money where it counts.
Answer these Simple Logo Design Questions to Nail your Branding
How you present your brand is important. It all starts with a great logo. Answer these simple logo design questions to nail your branding.
Importance of Building a Social Media Presence
Marketing experts know that to be successful you need to get your message where people will see it. In 2019 and entering into 2020, people hang out online.
How Small Businesses can build a brand with SEO
You want users to trust your brand. But you also want them to see it. Small business SEO services combine the two and use SEO to build your brand online.
Marketing basics: Importance of a digital marketing strategy
Adding digital to your marketing basics is a no-brainer in a mobile-driven world. To succeed, you need to organize a strategy. But where do you start?
What to consider when deciding between web design packages
There are several downsides to DIYing your website. But who should you hire? And which of the many web design packages out there should you choose from?
6 WordPress Plugins All Small Businesses Need
Did you know that there are over 54,000 WordPress plugins that you can choose from? So we’ve made a list of the best ones in 2019!
5 Ways Video Marketing Will Boost Conversions
Here’s a secret: Video marketing boosts conversions. Add this strategy to your marketing plan for results sure to make you happy.
25 of the Best Small Business Website Design Ideas
Websites need to function, but they also need to look good. There are a lot of sources listing great design ideas. Here are 25 of the best small business website design ideas.
12 Creative Out of the Box Web Design Ideas
Clean, basic websites need not draw yawns. Adding one or two creative web design ideas into your site keeps it trending and drawing traffic. Read more to find creative out of the box web design ideas that will inspire you.
Why Simple Website Design Ideas Result in a Minimal, Clean and Better Website
Simple website design ideas for minimal clean websites are growing in popularity. The layout and design of your website are more than important, they can turn away or keep online visitors. That’s why a lot of websites are switching over to minimal clean layouts.
The Downsides of DIY Web Design
Before you sift through hundreds of cookie-cutter template web designs, we would like to shed light on the downsides to diy web design.
Optimize Your Online Presence (beyond your website)
Businesses must have an online presence and use it smartly. However, you cannot simply jump in without knowing about the process.
5 Website Design Ideas That Should Be on Your Radar
Whether you already have a great website, or you know you need to make some changes, website design ideas should always be on your mind.
8 Web Design Tips That Make You Look Like a Pro
When it comes to designing your website, you might not know where or how to start. These web design tips are quick, easy, and will make you look like a pro!
Strategies for Stress-Free Web Design
Creating your website from scratch is both exciting and stressful. Here are some strategies for stress-free web design to put you ahead of the curve.
8 Essential Questions to Ask Your Web Designer
Working with an experienced web designer will help you reach your goals. When working with a web designer, ask these essential questions.
5 Amazing Places to Look for Website Design Inspiration
If you feel stuck when it comes to design inspiration, you aren’t alone. Get a wide variety of ideas with these website design inspiration sites.
Psychology of Web Design: Look at Your Site With Fresh Eyes
A grasp of the psychology of web design helps break you out of dated website strategy — giving you a way to look at your site with fresh eyes.
4 Ways Website Psychology Impacts Your Audience
Even if you have all the basic components of a good website, you will lose customers if you don’t understand how website psychology impacts your audience. Read on for four important website building tips that will boost your conversion rate.
How to Write a Good-Looking Blog Post
A great blog post is easy to read, looks good, and has consistent formatting and branding. Here are a few steps to write a good-looking blog post.
Importance of Content Marketing in SEO
The importance of content marketing in SEO can’t be overstated. Focus on creating high quality content that is valuable and relevant to your target audience for the best results.
Everything You Need to Connect with Generation Z
Connecting with Generation Z can be difficult and requires a new approach. This generation has grown up in an entirely digital era. You need to understand your target audience and what types of marketing work for them.
5 Ways Video Marketing Will Boost Conversions
Here’s a secret: Video marketing boosts conversions. Add this strategy to your marketing plan for results sure to make you happy.
4 Awesome Free Digital Marketing Courses
Any time is a good time to learn more about digital marketing. Whether you want to impress potential employers or hone your current skill set, free digital marketing courses can help. These courses can benefit your business. Here are our recommendations courses that will help you reach your goals.
Content Marketing: 10 Mistakes That are Hurting Your Success
Creating a content marketing plan provides a map to drive your efforts toward success. But, before you jump into the driver’s seat and speed off, you need to be aware of ten content marketing mistakes that hurt your success.
Small Business SEO: Why You Need to Rank Locally
Small businesses rarely have enough advertising money to compete with nationally recognized companies. This is why local SEO is such an important element to small businesses. Local SEO empowers small businesses. It helps them to become well-known to their closest customers.
Common Social Media Image Size Mistakes and How to Avoid Them
Some business don’t follow the guidelines for social media image sizes. This might be because they don’t know or don’t see its importance in maintaining a positive online experience for their customers. Below are three mistakes businesses make when posting images online. Knowing the mistakes will help you avoid them in the future!
Facebook Marketing Tips for Small Businesses
The days of Facebook strictly being a place for friends to easily communicate with each other are long gone. Now, it is also a prime place for businesses to connect with their customers and market to them. If you are a small business owner and are not using Facebook to reach out to your customer base, you are missing out on a fantastic opportunity.
Video Marketing Tips: Dos and Don’ts
The popularity of video marketing is growing by leaps and bounds. In fact, it has become a marketing tool that no business should overlook. Video marketing has become a necessity in business because of one thing: it works.
How To Find the Best Keywords for Your Blog (for free)
To have a successful blog, you need good site traffic. To drive traffic, you’ll need to find the best keywords for your content.
How To Write For Your Website in 5 Simple Steps
Want to write great content for your website? Not sure where to start? Following these five steps will make writing content a simple task!
6 Obvious Content Marketing Strategies That Businesses Overlook
Content marketing is the best way to build a solid foundation of followers online. Creating valuable content is the way to new customers’ hearts and fingertips.
3 Steps to Help Rethink Your Social Media Marketing Strategy
Connecting with your customers is the foundation of all social media marketing. Whether you’re opening your doors or celebrating an anniversary. Using social media will help you connect these events and your business to future customers.
How to Give Your Birthday to Your Favorite Charity
Asking for donations for a special cause on your birthday is amazing. You can ask for donations for your birthday by using Facebook!
5 Tips and Tricks for Increasing Organic Facebook Reach
How can you increase your organic traffic? Let’s look at some ways that you can get your posts in front of more people without paying anything.
5 Ways Video Marketing Will Boost Conversions
Here’s a secret: Video marketing boosts conversions. Add this strategy to your marketing plan for results sure to make you happy.
The Power of Instagram: 5 Statistics That Will Shock You
Having an Instagram account is a great tool for promoting your business/yourself to a far wider audience. Here are some statistics that illustrate how Instagram influences the world, and how users utilize the app.
Social Media 101: Know Your Target Market
Knowing your target audience is a key part of reaching them on social media. Only after you know who your target audience is, can you create ads that speak to them. Keep reading to learn more about how to define your social media target market and how to reach them.
Pinterest for Nonprofits
Pinterest is an incredibly useful social media marketing tool. There are many ways you can use it to help build awareness of your nonprofit and gain support for continuing to serve communities and achieving your goals.
Micro-Influencers and Nonprofits
Influencer marketing is a way for people of a specific audience to see a familiar face of someone they know and trust, and connect it to your business or product. This builds up a good reputation for your brand and is very beneficial in the social media world.
Finding Your Instagram Aesthetic
As a business, you need to make sure you have the right Instagram aesthetic for your brand. The perfect aesthetic will help draw more traffic to your page.
Common Social Media Image Size Mistakes and How to Avoid Them
Some business don’t follow the guidelines for social media image sizes. This might be because they don’t know or don’t see its importance in maintaining a positive online experience for their customers. Below are three mistakes businesses make when posting images online. Knowing the mistakes will help you avoid them in the future!
Reputation Management is Crucial for Your Small Business
Having a good reputation is crucial to having a successful small business. There are proactive steps you can take to manage your reputation. This will ensure you and the business have a positive light seen by the public. Here are some reasons why.
Facebook Marketing Tips for Small Businesses
The days of Facebook strictly being a place for friends to easily communicate with each other are long gone. Now, it is also a prime place for businesses to connect with their customers and market to them. If you are a small business owner and are not using Facebook to reach out to your customer base, you are missing out on a fantastic opportunity.
Social Video and How It Can Help your Business
Video on social media has become kind of a big deal. Learn how using social video as part of your marketing plan can help your business.
Micro-Influencers and Nonprofits
Influencer marketing is a way for people of a specific audience to see a familiar face of someone they know and trust, and connect it to your business or product. This builds up a good reputation for your brand and is very beneficial in the social media world.
