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How Medical SEO works for Your Healthcare Website
Medical SEO can affect your healthcare practice in many positive ways. Used correctly it increases your impact on the communities you serve.
How Becoming a Content Strategist Can Transform Your Business
Being a content strategist can be a lot to take on. But good content strategy is essential to raise your business to greater heights.
What is the Difference Between Impressions vs Reach in Facebook Advertising?
Learn to understand your metrics. Understanding impressions vs. reach will help you adjust your social media marketing campaign to greatness.
Persona examples: How can they help your marketing strategy?
Meet two persona examples Empty-Nester-Emma and No-Nonsense-Nick. Take time to do the research and raise your marketing efforts with buyer personas.
How to Build a Successful Marketing Process
There are many factors that go into building a winning marketing plan. Here’s how to build a marketing process that will set your business up for success.
What a Single Page Website Should Include
No matter what type of business you run, you need to have a website. It’s possible to have a high-quality website that fits on a single page.
How to Calculate Click Through Rate in the Search Results
When you’re building an ad campaign, it’s important to know what works. When you calculate click-through rate, you learn how effective your ads are.
How to Build a Big Brand for Your Small Business
When building your small business’s brand be clear, honest, and consistent with your message and image. Take your business to the next level.
5 Things to Consider When Building a Website for Your Restaurant
People looking for a new favorite place to eat will check out the restaurant’s website first. You need to have a solid website to bring customers in.
5 Tips for Better Email Deliverability in 2020
Email marketing boils down to one thing: how many people get to see your email. Here are 5 tips to improve email deliverability in 2020 and beyond.
4 Tips for Making Your Small Business Instagrammable
Over 200 million Instagram users visit at least 1 business profile every day. Here are 4 small business Instagram tips to get your business Instagrammable.
A Clear Branding Strategy is What Every Nonprofit Needs
Helping others is the core of what nonprofits do. With a clear nonprofit branding strategy, it won’t be long before people will come to know and trust you.
Tourism Advertising: More Powerful Than You Think
Tourism advertising is a powerful industry. While it is complex and unpredictable, it is still a great addition to your marketing campaign.
11 Must-Have Features for Your Company Website
Your website features are great tools you can use to connect with your audience and make sales. Make sure you put the best out there you can.
What is Responsive Web Design?
To have a successful business, you need a successful website. Responsive web design is an essential element that improves user experience.
Increase Your Website’s Conversions with These 5 Tips
You can encourage people to take the action you want when they get to your website in different ways. Here are 5 tips to increase website conversions.
Website Call-to-Action Buttons: The Best and Worst Words to Use
To inspire the action you want, you need an effective call-to-action, or CTA, button. You need to make it worth their while to keep your user’s attention.
Why You Need to Balance SEO and User Experience in Your Web Design
A successful blog or website has a complete balance of SEO and User Experience. Combined, these two aspects will help your business stand out from others.
3 Website Design Features to Consider Before Your Website Redesign
Whether you’re getting ready to create your first website, or are ready for a website redesign, you’re going to face what might seem like a tough question — what do you want it to look like? Here are 3 design features to consider when starting on a new website for your business.
6 WordPress Plugins All Small Businesses Need
Did you know that there are over 54,000 WordPress plugins that you can choose from? So we’ve made a list of the best ones in 2019!
5 Ways Video Marketing Will Boost Conversions
Here’s a secret: Video marketing boosts conversions. Add this strategy to your marketing plan for results sure to make you happy.
25 of the Best Small Business Website Design Ideas
Websites need to function, but they also need to look good. There are a lot of sources listing great design ideas. Here are 25 of the best small business website design ideas.
12 Creative Out of the Box Web Design Ideas
Clean, basic websites need not draw yawns. Adding one or two creative web design ideas into your site keeps it trending and drawing traffic. Read more to find creative out of the box web design ideas that will inspire you.
Why Simple Website Design Ideas Result in a Minimal, Clean and Better Website
Simple website design ideas for minimal clean websites are growing in popularity. The layout and design of your website are more than important, they can turn away or keep online visitors. That’s why a lot of websites are switching over to minimal clean layouts.
Finding Your Instagram Aesthetic
As a business, you need to make sure you have the right Instagram aesthetic for your brand. The perfect aesthetic will help draw more traffic to your page.
Psychology of Web Design: Look at Your Site With Fresh Eyes
A grasp of the psychology of web design helps break you out of dated website strategy — giving you a way to look at your site with fresh eyes.
4 Ways Website Psychology Impacts Your Audience
Even if you have all the basic components of a good website, you will lose customers if you don’t understand how website psychology impacts your audience. Read on for four important website building tips that will boost your conversion rate.
How to Write a Good-Looking Blog Post
A great blog post is easy to read, looks good, and has consistent formatting and branding. Here are a few steps to write a good-looking blog post.
9 Proven Writing Tips to Improve Your Digital Marketing Strategy
It’s important to give value when visitors come to your site. Here are 9 proven writing tips to improve your digital marketing strategy.
Marketing basics: Importance of a digital marketing strategy
Adding digital to your marketing basics is a no-brainer in a mobile-driven world. To succeed, you need to organize a strategy. But where do you start?
How to measure marketing success with content analytics
Tracking content analytics will help you understand how to adjust your content for the best consumer response. It’s how you measure the content’s success.
What is Google Maps Marketing and how does it work?
You use Google Maps to navigate to business lunches and meeting spots. But what does bringing in Google Maps marketing do for your business?
Powerful and Important: Storytelling for Nonprofits
Storytelling has been around since before written language existed. Storytelling for nonprofits is a powerful tool that you need to take advantage of today.
10 Simple SEO Copywriting Tips for Your Small Business
While you want to rank high, it’s imperative that you don’t sacrifice readability. Here are 10 SEO copywriting tips you can use without sacrificing content.
How To Apply Content Marketing to Your SEO Strategy
SEO needs content! Want to achieve better results? Apply content marketing to your SEO strategy with this step-by-step guide.
Importance of Content Marketing in SEO
The importance of content marketing in SEO can’t be overstated. Focus on creating high quality content that is valuable and relevant to your target audience for the best results.
Everything You Need to Connect with Generation Z
Connecting with Generation Z can be difficult and requires a new approach. This generation has grown up in an entirely digital era. You need to understand your target audience and what types of marketing work for them.
5 Ways Video Marketing Will Boost Conversions
Here’s a secret: Video marketing boosts conversions. Add this strategy to your marketing plan for results sure to make you happy.
4 Awesome Free Digital Marketing Courses
Any time is a good time to learn more about digital marketing. Whether you want to impress potential employers or hone your current skill set, free digital marketing courses can help. These courses can benefit your business. Here are our recommendations courses that will help you reach your goals.
Content Marketing: 10 Mistakes That are Hurting Your Success
Creating a content marketing plan provides a map to drive your efforts toward success. But, before you jump into the driver’s seat and speed off, you need to be aware of ten content marketing mistakes that hurt your success.
How to Set Up a Business Instagram Account
Did you know that you can set up an Instagram account specifically for your business? It’s a great way to build your social media presence and connect with your community. Starting your business Instagram account is simple. Check out how to do it by following the guide below.
3 Steps to Help Rethink Your Social Media Marketing Strategy
Connecting with your customers is the foundation of all social media marketing. Whether you’re opening your doors or celebrating an anniversary. Using social media will help you connect these events and your business to future customers.
How to Give Your Birthday to Your Favorite Charity
Asking for donations for a special cause on your birthday is amazing. You can ask for donations for your birthday by using Facebook!
5 Tips and Tricks for Increasing Organic Facebook Reach
How can you increase your organic traffic? Let’s look at some ways that you can get your posts in front of more people without paying anything.
5 Ways Video Marketing Will Boost Conversions
Here’s a secret: Video marketing boosts conversions. Add this strategy to your marketing plan for results sure to make you happy.
The Power of Instagram: 5 Statistics That Will Shock You
Having an Instagram account is a great tool for promoting your business/yourself to a far wider audience. Here are some statistics that illustrate how Instagram influences the world, and how users utilize the app.
Social Media 101: Know Your Target Market
Knowing your target audience is a key part of reaching them on social media. Only after you know who your target audience is, can you create ads that speak to them. Keep reading to learn more about how to define your social media target market and how to reach them.
Pinterest for Nonprofits
Pinterest is an incredibly useful social media marketing tool. There are many ways you can use it to help build awareness of your nonprofit and gain support for continuing to serve communities and achieving your goals.
Micro-Influencers and Nonprofits
Influencer marketing is a way for people of a specific audience to see a familiar face of someone they know and trust, and connect it to your business or product. This builds up a good reputation for your brand and is very beneficial in the social media world.
Finding Your Instagram Aesthetic
As a business, you need to make sure you have the right Instagram aesthetic for your brand. The perfect aesthetic will help draw more traffic to your page.
Common Social Media Image Size Mistakes and How to Avoid Them
Some business don’t follow the guidelines for social media image sizes. This might be because they don’t know or don’t see its importance in maintaining a positive online experience for their customers. Below are three mistakes businesses make when posting images online. Knowing the mistakes will help you avoid them in the future!
Reputation Management is Crucial for Your Small Business
Having a good reputation is crucial to having a successful small business. There are proactive steps you can take to manage your reputation. This will ensure you and the business have a positive light seen by the public. Here are some reasons why.
Optimizing Video for Social Media
If you’re new to video on social media, you might be wondering where to start. Here are some quick tips for optimizing video for social media.
Social Video and How It Can Help your Business
Video on social media has become kind of a big deal. Learn how using social video as part of your marketing plan can help your business.
Pinterest for Nonprofits
Pinterest is an incredibly useful social media marketing tool. There are many ways you can use it to help build awareness of your nonprofit and gain support for continuing to serve communities and achieving your goals.
Micro-Influencers and Nonprofits
Influencer marketing is a way for people of a specific audience to see a familiar face of someone they know and trust, and connect it to your business or product. This builds up a good reputation for your brand and is very beneficial in the social media world.
