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How to Build Your Brand on Your Site
Your website is a powerful tool in building your brand identity. If you can keep it updated and use it to provide great customer experiences, it will be one of the best public ambassadors your brand can have.
3 Examples of Successful Digital Marketing Campaigns
Success stories give you valuable insight when you’re planning your marketing strategy. Check out these three successful digital marketing examples.
Podcast Transcript: How to Organize Your Blog Posts and Ideas
Writing a blog has a lot of steps. Organizing your blog allows you to focus on the writing instead of focusing on the “what to do,” moment.
12 Creative Out of the Box Web Design Ideas
Clean, basic websites need not draw yawns. Adding one or two creative web design ideas into your site keeps it trending and drawing traffic. Read more to find creative out of the box web design ideas that will inspire you.
How to Set Up an Amazon Smile Account for Your Nonprofit
Amazon Smile is a great addition to your fundraising efforts. This program lets customers shop on Amazon and then donates 0.5 percent of eligible purchases to their charity of choice.
Why You Need to Balance SEO and User Experience in Your Web Design
A successful blog or website has a complete balance of SEO and User Experience. Combined, these two aspects will help your business stand out from others.
9 Reasons Customer Personalization Wins Every Time
Customer personalization gives you an edge over your competitors. Good personalization provides an opportunity to connect on a deeper level.
Anatomy of a Blog Post, and Why It Matters
Delivering great content on your blog is just as important as updating it frequently. Here are some tips for creating great blog posts.
Podcast Transcript: How to Format a Blog Post
This is a Transcript of our Podcast: How to Format a Blog Post. Most people look at your blog’s format before they decide they even want to read your blog. Learn what to include to make quality content look good.
Millennials, Baby Boomers, and Gen Z, Oh My!
The differences between Boomers, Millennials and Gen Z are sometimes arbitrary, but important. Here’s a breakdown of the most influential US generations.
How Micro-Influencers Drive Engagement
Micro-influencer marketing is still a hot trend in 2020 for a reason. There is simply no match for their authenticity and their small – but significant – band of loyal followers.
What is Google Maps Marketing and how does it work?
You use Google Maps to navigate to business lunches and meeting spots. But what does bringing in Google Maps marketing do for your business?
Is it the Right Time for Your Business to Switch to WordPress?
WordPress allows you the flexibility to adapt your site to change with your business. So ask yourself, “Is it time to make the switch to WordPress?”
Before You Search for the Best Free Website Builder Learn About these 5 Pitfalls when Building a Free Website
Your business is important, so you want a website that will help it grow. At first, you could save on a free website, but it can cost you a lot in the end.
Save Time with These 3 Tips to Create a Sustainable Design for Your Website
Web design for sustainability sets a goal on efficiency and clean energy. The cleaner your website is, the faster it loads and the less energy it uses.
What SEO Means and How it can Benefit Your Company
SEO stands for search engine optimization. It’s used to raise the quality & quantity of people coming to your site by raising your organic search results.
Why a Clean Web Page Layout is Important for Your Website
A clean web page layout will do wonders for user experience. When your layout is hard to read, people will navigate to a competitor site instead.
How Medical SEO works for Your Healthcare Website
Medical SEO can affect your healthcare practice in many positive ways. Used correctly it increases your impact on the communities you serve.
What a Single Page Website Should Include
No matter what type of business you run, you need to have a website. It’s possible to have a high-quality website that fits on a single page.
5 Things to Consider When Building a Website for Your Restaurant
People looking for a new favorite place to eat will check out the restaurant’s website first. You need to have a solid website to bring customers in.
Different types of infographics and how they drive traffic to your website
Since infographics are images they can be persuasive, eye-catching, and improve your SEO. There are many different types of infographics you can choose from.
5 Tips on creating an attractive website header design
Your website’s header is the first thing many people will see. You want to be sure it makes a great impression and reflects what your business is all about.
What are the monthly costs associated with a website in 2019?
When it comes to your website you need to budget for regular maintenance, hosting, design and more. So what does having a website cost?
What to consider when deciding between web design packages
There are several downsides to DIYing your website. But who should you hire? And which of the many web design packages out there should you choose from?
Branding Words: Build connection and engagement into your brand
Branding is a valuable part of your business. You need to have an effective brand strategy using the right words to get through to your customers.
Your Brand Colors Matter: How to choose and what they say about your organization
Your brand colors matter! Avoid sending the wrong message with the wrong color. Learn how to choose them and find out what they say about your organization.
Brand Style Guide: Your key to a consistent brand image
A brand guide spells out your design expectations and visual style to your team. It avoids a mismatch between what you want to say and how it looks.
Top 4 Marketing Tips for Small Businesses
Work smarter, not harder. Here are our top marketing tips for small businesses to help you invest your time and money where it counts.
Answer these Simple Logo Design Questions to Nail your Branding
How you present your brand is important. It all starts with a great logo. Answer these simple logo design questions to nail your branding.
How Small Businesses can build a brand with SEO
You want users to trust your brand. But you also want them to see it. Small business SEO services combine the two and use SEO to build your brand online.
3 Website Design Features to Consider Before Your Website Redesign
Whether you’re getting ready to create your first website, or are ready for a website redesign, you’re going to face what might seem like a tough question — what do you want it to look like? Here are 3 design features to consider when starting on a new website for your business.
4 Ways Website Psychology Impacts Your Audience
Even if you have all the basic components of a good website, you will lose customers if you don’t understand how website psychology impacts your audience. Read on for four important website building tips that will boost your conversion rate.
How to Write a Good-Looking Blog Post
A great blog post is easy to read, looks good, and has consistent formatting and branding. Here are a few steps to write a good-looking blog post.
What is Google Maps Marketing and how does it work?
You use Google Maps to navigate to business lunches and meeting spots. But what does bringing in Google Maps marketing do for your business?
Podcast Transcript: How to Write a Blog Post
Transcript of our podcast “How to Write a Blog Post.” Learn about: Planning Your Posts, Researching Your Topic, Writing Your Draft, and Editing your post.
10 Content Marketing Tips You Should Implement Today
Here are 10 content marketing tips to create and maintain great content. Position yourself as an expert in your field and draw traffic to your website.
9 of Our Favorite Keyboard Shortcuts for Editing and Saving Time
Good writing is invaluable for business. Companies must do better than an informal comment section. Use these keyboard shortcuts to edit your writing.
Podcast Transcript: How to Come Up with Topics to Write About
This is a transcript of our podcast bonus episode: How to Come Up with Topics to Write About. Read or listen for brainstorming tips and other content creation ideas.
What Do Your Website Analytics Actually Mean?
Your company’s website drives your business. You need to take a look at your analytics to see if your site is working for your company.
Why You Need to Perform a Marketing Audit for Your Company
A marketing audit is a great way to see how well your company is doing and see where you need to adjust. It’s critical to use in your business.
How to Come Up with Article Ideas for Your Next Blog Post
Looking to get more traffic? Posting more to your blog could be the answer. But it can be hard to always come up with great article ideas for your blog.
How Becoming a Content Strategist Can Transform Your Business
Being a content strategist can be a lot to take on. But good content strategy is essential to raise your business to greater heights.
How to Build a Successful Marketing Process
There are many factors that go into building a winning marketing plan. Here’s how to build a marketing process that will set your business up for success.
How to Calculate Click Through Rate in the Search Results
When you’re building an ad campaign, it’s important to know what works. When you calculate click-through rate, you learn how effective your ads are.
5 Tips for Better Email Deliverability in 2020
Email marketing boils down to one thing: how many people get to see your email. Here are 5 tips to improve email deliverability in 2020 and beyond.
The Ultimate Guide to Instagram Hashtags
Hashtags pack the power to rock your Instagram status. Read about the reasons to use hashtags, then use these Instagram hashtag tips to expand your reach.
Facebook Ads: Helpful Tips and Tricks
Use these Facebook ad tips as you create campaigns that matter to you and your audience. Start boosting your reach and conversions today.
IGTV and How it Can Help You
IGTV is an awesome way to help your followers connect with you and helps you make a strong impact in the communities you serve.
5 Effective Ways to Deal with Customer Complaints Online
If you are trying to succeed as a business, you need to safeguard your reputation. You need to address customer complaints as they arise and turn them into a positive experience.
4 Strategies to Beat the Facebook Algorithm in 2019
Businesses put a lot of effort into making great content for Facebook. But no one will see it if you don’t know how to beat the Facebook Algorithm.
How to Set Up a Business Instagram Account
Did you know that you can set up an Instagram account specifically for your business? It’s a great way to build your social media presence and connect with your community. Starting your business Instagram account is simple. Check out how to do it by following the guide below.
3 Steps to Help Rethink Your Social Media Marketing Strategy
Connecting with your customers is the foundation of all social media marketing. Whether you’re opening your doors or celebrating an anniversary. Using social media will help you connect these events and your business to future customers.
How to Give Your Birthday to Your Favorite Charity
Asking for donations for a special cause on your birthday is amazing. You can ask for donations for your birthday by using Facebook!
5 Tips and Tricks for Increasing Organic Facebook Reach
How can you increase your organic traffic? Let’s look at some ways that you can get your posts in front of more people without paying anything.
5 Ways Video Marketing Will Boost Conversions
Here’s a secret: Video marketing boosts conversions. Add this strategy to your marketing plan for results sure to make you happy.
The Power of Instagram: 5 Statistics That Will Shock You
Having an Instagram account is a great tool for promoting your business/yourself to a far wider audience. Here are some statistics that illustrate how Instagram influences the world, and how users utilize the app.
Pinterest for Nonprofits
Pinterest is an incredibly useful social media marketing tool. There are many ways you can use it to help build awareness of your nonprofit and gain support for continuing to serve communities and achieving your goals.
Optimizing Video for Social Media
If you’re new to video on social media, you might be wondering where to start. Here are some quick tips for optimizing video for social media.
Social Video and How It Can Help your Business
Video on social media has become kind of a big deal. Learn how using social video as part of your marketing plan can help your business.
Pinterest for Nonprofits
Pinterest is an incredibly useful social media marketing tool. There are many ways you can use it to help build awareness of your nonprofit and gain support for continuing to serve communities and achieving your goals.
Micro-Influencers and Nonprofits
Influencer marketing is a way for people of a specific audience to see a familiar face of someone they know and trust, and connect it to your business or product. This builds up a good reputation for your brand and is very beneficial in the social media world.
Podcast Transcript: How to Organize Your Blog Posts and Ideas
Writing a blog has a lot of steps. Organizing your blog allows you to focus on the writing instead of focusing on the “what to do,” moment.
12 Creative Out of the Box Web Design Ideas
Clean, basic websites need not draw yawns. Adding one or two creative web design ideas into your site keeps it trending and drawing traffic. Read more to find creative out of the box web design ideas that will inspire you.
How to Set Up an Amazon Smile Account for Your Nonprofit
Amazon Smile is a great addition to your fundraising efforts. This program lets customers shop on Amazon and then donates 0.5 percent of eligible purchases to their charity of choice.
Why You Need to Balance SEO and User Experience in Your Web Design
A successful blog or website has a complete balance of SEO and User Experience. Combined, these two aspects will help your business stand out from others.
Anatomy of a Blog Post, and Why It Matters
Delivering great content on your blog is just as important as updating it frequently. Here are some tips for creating great blog posts.
Podcast Transcript: How to Format a Blog Post
This is a Transcript of our Podcast: How to Format a Blog Post. Most people look at your blog’s format before they decide they even want to read your blog. Learn what to include to make quality content look good.
Millennials, Baby Boomers, and Gen Z, Oh My!
The differences between Boomers, Millennials and Gen Z are sometimes arbitrary, but important. Here’s a breakdown of the most influential US generations.
How Micro-Influencers Drive Engagement
Micro-influencer marketing is still a hot trend in 2020 for a reason. There is simply no match for their authenticity and their small – but significant – band of loyal followers.
What is Google Maps Marketing and how does it work?
You use Google Maps to navigate to business lunches and meeting spots. But what does bringing in Google Maps marketing do for your business?
Psychology of Web Design: Look at Your Site With Fresh Eyes
A grasp of the psychology of web design helps break you out of dated website strategy — giving you a way to look at your site with fresh eyes.
Podcast Transcript: How to Write a Blog Post
Transcript of our podcast “How to Write a Blog Post.” Learn about: Planning Your Posts, Researching Your Topic, Writing Your Draft, and Editing your post.
How a Cloud Phone System Could Help You
If you’re a small business owner, you should consider using a cloud phone system. Why? It’s because cloud systems manage phone calls using the internet.
