Get Smart(er)
Tourism Advertising: More Powerful Than You Think
Tourism advertising is a powerful industry. While it is complex and unpredictable, it is still a great addition to your marketing campaign.
How to Develop a Solid Content Marketing Plan
Content marketing is the technique of creating valuable online material. Your content can be blog posts, podcasts or images. It might also be videos, press releases or anything else you share on your website or through social media. But how do you decide what to write and how to share it? Here are the three parts to creating a solid content marketing plan.
4 Tips For Making Great Videos For Facebook
With all those billions of videos out there, it might seem like it’s hard to stand out. Here are some quick tips on how to make great videos for Facebook.
How to Drive Engagement on Facebook
Posting to a Facebook audience that doesn’t engage not only feels like you’re speaking to an empty room, it can hurt your page’s reach too. Here are some quick tips that help drive engagement on Facebook.
Powerful and Important: Storytelling for Nonprofits
Storytelling has been around since before written language existed. Storytelling for nonprofits is a powerful tool that you need to take advantage of today.
How to Set Up an Amazon Smile Account for Your Nonprofit
Amazon Smile is a great addition to your fundraising efforts. This program lets customers shop on Amazon and then donates 0.5 percent of eligible purchases to their charity of choice.
What is Social Media Marketing?
Social media marketing uses tools like Facebook, Twitter, and Instagram to increase brand awareness. Keep reading to learn more!
Marketing basics: Importance of a digital marketing strategy
Adding digital to your marketing basics is a no-brainer in a mobile-driven world. To succeed, you need to organize a strategy. But where do you start?
3 Examples of Successful Digital Marketing Campaigns
Success stories give you valuable insight when you’re planning your marketing strategy. Check out these three successful digital marketing examples.
Attracting Millennial Donors: How Nonprofits Can Survive the Ghosting Phenomenon
The millennial generation is who nonprofits needs to be targeting. Learn how your nonprofit can attract this young group of donors!
The importance of Facebook followers, and how to get more
There are many ways to make Facebook work for you. You need Facebook followers for your business to succeed on Facebook. Just remember: followers are NOT likes.
How a Cloud Phone System Could Help You
If you’re a small business owner, you should consider using a cloud phone system. Why? It’s because cloud systems manage phone calls using the internet.
Using Images Online: How To Find Great Photos You Can Legally Use
Here are 4 ways to find photos and images you can legally use online in your blog posts, webpages and social media posts.
Intro to the Psychology of Web Design
The psychology of web design considers the way all elements of a website affect our emotions. It’s a game-changer when done correctly.
Blog Post SEO: How to Write A Blog Post That Ranks
Here are a few tips to maximize your blog post SEO (Search Engine Optimization) and help your content rank well on search engines.
8 Web Design Tips That Make You Look Like a Pro
When it comes to designing your website, you might not know where to start. These web design tips are fast, easy, & make you look like a pro!
Is it the Right Time for Your Business to Switch to WordPress?
WordPress allows you the flexibility to adapt your site to change with your business. So ask yourself, “Is it time to switch to WordPress?”
The Downsides of DIY Web Design
Before you sift through hundreds of cookie-cutter template web designs, we would like to shed light on the downsides to DIY web design.
Why a Clean Web Page Layout is Important for Your Website
A clean web page layout will do wonders for the user experience. A poorly structured layout loses users and makes them look elsewhere.
Save Time with These 3 Tips to Create a Sustainable Design for Your Website
Web design for sustainability sets a goal on efficiency and clean energy. The cleaner your website is, the faster it loads and the less energy it uses.
What SEO Means and How it can Benefit Your Company
SEO stands for search engine optimization. It’s used to raise the quality & quantity of people coming to your site by raising your organic search results.
What a Single Page Website Should Include
No matter what type of business you run, you need to have a website. It’s possible to have a high-quality website that fits on a single page.
5 Ways Video Marketing Will Boost Conversions
Here’s a secret: Video marketing boosts conversions. Add this strategy to your marketing plan for results sure to make you happy.
7 Website Redesign Tips That Make You Look Like a Pro
Thinking about redesigning your website? Wondering where to begin? Here are a few tips that’ll make your new site stand out and shine.
5 Tips on Creating an Attractive Website Header Design
Your website’s header is the first thing people see. Be sure it makes a great impression and reflects what your business is all about.
How to Build a Big Brand for Your Small Business
When building your small business’s brand be clear, honest, and consistent with your message and image. Take your business to the next level.
How to Write a Good-Looking Blog Post
A great blog post is easy to read, looks good, and has consistent formatting. Here are a few steps to write a good-looking blog post.
Finding Your Instagram Aesthetic
As a business, you need to make sure you have the right Instagram aesthetic for your brand. The perfect aesthetic will help draw more traffic to your page.
How to Build Your Brand on Your Site
Your website is a powerful tool in building your brand identity. If you can keep it updated and use it to provide great customer experiences, it will be one of the best public ambassadors your brand can have.
9 Reasons Customer Personalization Wins Every Time
Customer personalization gives you an edge over your competitors. Good personalization provides an opportunity to connect on a deeper level.
5 Tips on How to Create a Professional Brand as a Small Business Owner
Creating a professional brand takes time. Follow these 5 tips to make sure you lay the right branding foundation and grow in the right direction.
Psychology of Web Design: Look at Your Site With Fresh Eyes
A grasp of the psychology of web design helps break you out of dated website strategy — giving you a way to look at your site with fresh eyes.
9 Business Branding Opportunities to Consider in 2020
Now is the time to take advantage of business branding opportunities. Here are 9 branding ideas for improving your image during challenging times.
4 Hidden Benefits of Having a Strong Branding Strategy for the New Year
A strong branding strategy is essential to stay one step ahead. But wait…THERE’S MORE! Here are 4 branding strategy benefits you may not be aware of.
4 of the Best Insider Branding Tips for Your Small Business
Branding is a vague term about providing a precise look and feel for your business. Use these 4 insider branding tips to build a knock-out brand.
3 Website Design Features to Consider Before Your Website Redesign
Whether you’re getting ready to create your first website, or are ready for a website redesign, you’re going to face what might seem like a tough question — what do you want it to look like? Here are 3 design features to consider when starting on a new website for your business.
3 Examples of Successful Digital Marketing Campaigns
Success stories give you valuable insight when you’re planning your marketing strategy. Check out these three successful digital marketing examples.
Where to Find Free Images When You Don’t Have Your Own
Not knowing where to find free images is a common struggle. Here are a few great sites where you can find free images to use.
Why You Need to Create Different Content for Each Social Media Channel
An effective social media strategy comes from hard data and some ‘trial and error’. Each channel has it’s own features and your social media content needs to work with those features.
4 Things You Need to Include on Your Product Pages
Product pages can convert visitors into buyers, or turn them away. Add these details to your product page to increase trust and sales.
How to Craft Content for Your Website when Starting from Zero
Crafting catchy, engaging content for your website is essential for any business. It helps you connect with your audience on a deeper level.
How to Write the Best Copy for Your Website
Trying to inform visitors or persuade them to buy something? Your copy needs to convey your goal. Learn about website copywriting today.
How to Create a Marketing Strategy For Your New Business
Learn how to create a marketing strategy. A good marketing strategy is what you need to take the first step towards success without wasting time.
Social Media Audit: What It Is and Why Your Organization Needs One
A social media audit is a great way to reflect. Look at where your social media presence is now. It’s a great way to plan for the future.
How to Start Writing a Blog
The toughest part of blogging may be figuring out where to start. If you are having trouble, read this article on how to start writing a blog.
Creating Content for Your Website: Everything You Need to Know
Content is the lifeblood of any website. It’s what determines the initial interest of visitors and what attracts them to stay on your site.
SEO: The Basics
A major digital marketing trend that you need to pay attention to is SEO. If that statement makes you ask, what is SEO, then keep reading!
3 Overlooked Basic Techniques to Dominate Your Niche
If you’re a business owner, you have a niche in your industry. Ever wonder how you can dominate your niche? Learn how today!
5 Digital Marketing Tips For Nonprofits Just Starting Out
Today it’s crucial that nonprofits stand out in the digital market. Here are 5 nonprofit digital marketing tips you’ll need to get attention.
Social Media Audit: What It Is and Why Your Organization Needs One
A social media audit is a great way to reflect. Look at where your social media presence is now. It’s a great way to plan for the future.
How to Make Your Nonprofit Shine Through Social Media
It’s important to create nonprofit social media posts that are authentic and engaging. It’s about connecting with people.
Using Images Online: How To Find Great Photos You Can Legally Use
Here are 4 ways to find photos and images you can legally use online in your blog posts, webpages and social media posts.
Reputation Management is Crucial for Your Small Business
Take the steps to optimize the online reputation of your business. Learn why reputation management is crucial for your business.
5 Important Social Media Benefits for Small Business
Social media has made its way into the “necessity” category for your small business. Social media benefits your business every day.
5 Effective Ways to Deal with Customer Complaints Online
If you are trying to succeed as a business, you need to safeguard your reputation. You need to address customer complaints as they arise and turn them into a positive experience.
Pinterest for Nonprofits
Use Pinterest for your nonprofit! It’s an amazing social media tool. Here are ways you can use it to help build awareness and support.
How to Set Up Google My Business
You need to set-up a Google My Business page. It is absolutely essential if you want your business to appear on Google when people use it.
5 Ways Video Marketing Will Boost Conversions
Here’s a secret: Video marketing boosts conversions. Add this strategy to your marketing plan for results sure to make you happy.
Podcast Transcript: The 2021 Gold Standard for Nonprofits on Social Media
It’s time to discuss nonprofits on social media. Learn what platforms to use, what and how often to post, and how to raise engagement.
YouTube Video: Maximize Your Video ROI
YouTube is a great way to connect with your ideal clients. Here’s why YouTube video is a great tool to help maximize your video ROI.
Make a Great Instagram Video in 3 Steps
Want to make a great Instagram video for your business, but have no idea where to start? Making a great video is easier than you might think.
Optimizing Video for Social Media
If you’re new to video on social media, you might be wondering where to start. Here are some quick tips for optimizing video for social media.
Social Video and How It Can Help your Business
Video on social media has become kind of a big deal. Learn how using social video as part of your marketing plan can help your business.
How to Make Your Nonprofit Shine Through Social Media
It’s important to create nonprofit social media posts that are authentic and engaging. It’s about connecting with people.
Podcast Transcript: Donor Retention: 5 Reasons Donor’s Stop Giving and How to Fix It
Donors care about impact. Your nonprofit will increase donor retention by showing your impact and caring about donors in visual ways.
Podcast Transcript: How Using Google Grants Helps Your Nonprofit Reach New Heights
Google Grants is a game-changer for Nonprofits. With it, nonprofits get up to $10,000 per month of free advertising with Google.
Podcast Transcript: 3 Free Tools for Your Nonprofit to Start Using Today
Find out how to set your nonprofit up for success. Learn about and start using these 3 free tools for your nonprofit today.
Podcast Transcript: The Importance of Branding For Your Nonprofit (with Examples)
Branding is what sets your nonprofit apart from other organizations. It is what makes your organization unique and identifiable.
Pinterest for Nonprofits
Use Pinterest for your nonprofit! It’s an amazing social media tool. Here are ways you can use it to help build awareness and support.
Podcast Transcript: Elevate Your Nonprofit Outreach with Recipient Stories
When it comes to Nonprofit Outreach and Marketing there are plenty of tools available to use. Now is the time to find and use the right ones.
6 Ways to Reach Donors in a Digital World
Nonprofits know donors are essential for long-term success. Here are six ideas for reaching nonprofit donors in today’s digital world.
Podcast Transcript: Ways to Use Volunteer Stories to Promote Volunteerism for Your Nonprofit
National Volunteer Week is the perfect time to recognize nonprofit volunteers & capture their stories about why they help your organization.
How Email Marketing Can Convert One-Time Donors into Recurring Supporters
Email marketing done right boosts supporters and revenue. You can use email marketing to convert donors into recurring supporters of your nonprofit.
5 Ways Video Marketing Will Boost Conversions
Here’s a secret: Video marketing boosts conversions. Add this strategy to your marketing plan for results sure to make you happy.
Podcast Transcript: The 2021 Gold Standard for Nonprofits on Social Media
It’s time to discuss nonprofits on social media. Learn what platforms to use, what and how often to post, and how to raise engagement.
How a Cloud Phone System Could Help You
If you’re a small business owner, you should consider using a cloud phone system. Why? It’s because cloud systems manage phone calls using the internet.
12 Creative Out of the Box Web Design Ideas
Clean, basic websites need not draw yawns. Adding one or two creative web design ideas into your site keeps it trending and drawing traffic. Read more to find creative out of the box web design ideas that will inspire you.
Answer these Simple Logo Design Questions to Nail your Branding
How you present your brand is important. It all starts with a great logo. Answer these simple logo design questions to nail your branding.
SEO: The Basics
A major digital marketing trend that you need to pay attention to is SEO. If that statement makes you ask, what is SEO, then keep reading!
3 Overlooked Basic Techniques to Dominate Your Niche
If you’re a business owner, you have a niche in your industry. Ever wonder how you can dominate your niche? Learn how today!
Increase Your Website’s Conversions with These 5 Tips
You can encourage people to take the action you want when they get to your website. Here are 5 tips to increase website conversions.
Using Images Online: How To Find Great Photos You Can Legally Use
Here are 4 ways to find photos and images you can legally use online in your blog posts, webpages and social media posts.
How Small Businesses Can Build a Brand with SEO
You want users to trust your brand. But you also want them to see it. Small business SEO services combine the two and use SEO to build your brand online.
Intro to the Psychology of Web Design
The psychology of web design considers the way all elements of a website affect our emotions. It’s a game-changer when done correctly.
Blog Post SEO: How to Write A Blog Post That Ranks
Here are a few tips to maximize your blog post SEO (Search Engine Optimization) and help your content rank well on search engines.
Reputation Management is Crucial for Your Small Business
Take the steps to optimize the online reputation of your business. Learn why reputation management is crucial for your business.
Podcast Transcript: Donor Retention: 5 Reasons Donor’s Stop Giving and How to Fix It
Donors care about impact. Your nonprofit will increase donor retention by showing your impact and caring about donors in visual ways.