Content Marketing

Anatomy of a Blog Post, and Why It Matters

December 13, 2018

A good blog post is something that constantly needs work. This type of writing takes time to get it right! The headline needs to draw the reader in, then the flow of the content must keep the reader interested in the post. To create a nice flow of content, a blog post needs certain parts. These include headlines, images, hooks, links, content and a call to action.

Anatomy of a Blog Post, and Why It Matters

Attention Grabbing Headlines

Many readers skip lengthy and boring headlines, so headlines need to grab the reader’s attention and keep it. There are three things to keep in mind when writing your headline:

  • Include a promise that the reader will receive the outcome they desire
  • When possible, use numbers for specifics. For example, creating a list in your post and showcasing the number (i.e. 5 Reasons Why…)
  • Raise your readers’ level of curiosity

Blog Feature Images

To get your blog noticed, try placing an image at the top of the post. This image is also what shows up when your blog is shared. The things you need to consider when adding a feature image is the size of the image and the image content. Make sure the content is relevant to the topic of the post, and that the image itself is captivating.

Hooking the Reader

The click on your headline has brought the reader to your blog post. Now, you need to keep them interested. To keep the reader you need a good short story or hook. This section of your blog is the most read and it is important to keep the reader engaged.

Linking to Other Sources

Most bloggers are hesitant about linking to other sources. But, if the other source can add value and credibility to your blog then you should use it. When it comes to linking to outside sources there are two things you need to consider:

  • When linking to the outside source, have the other source open in a new browser window. This way the reader does not leave your blog site and you still provide the information.
  • You develop blogging relationships with the other sources. These relationships can help you increase your site traffic.

Use Subheadings

Using Subheadings is a good way to keep the readers engaged in your blog. The subheadings help breakup the content into smaller sections and continue to throw a hook at the reader. The subheadings should be:

  • Differentiated from your main heading with an indent.
  • The subheadings should outline the story you are trying to tell.
  • The subheadings need to catch the reader’s attention while in your blog post.


Images are important in helping to tell your story. Make sure to include some images that can explain the topic discussion. When you add images to your blog make sure to include some keywords for the images.


The content is the meat of your blog post. This is the main focus of the topic. The content should not be too long that it loses the reader but also not short that leaves the reader wanting more. You need to find a happy medium!

Viral Coefficient

When you speak of the viral coefficient you are talking about the number of people you tell when you like something. It’s, in essence, the “domino effect”. When someone shares your blog post, that person likes or shares it. You increase the visibility of your blog exponentially with each person who visits the site.

Call To Action

A call to action is the goal of the blog. The goal of this blog is to help writers of businesses increase the traffic on their site by writing better posts. The call to action is the purpose behind the post.

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