9 Proven Writing Tips to Improve Your Digital Marketing Strategy

November 28, 2019

When it comes to your digital marketing strategy, you want to provide your best content. It’s important to give value when visitors come to your site. Writing amazing content for your website is a top priority. But you might struggle to find ideas or not know where to start. Check out the following writing tips to improve your digital marketing strategy. Using these tips will help improve your content and draw people in. This will make sure you’re putting out the best content possible.

writing tips to improve digital marketing strategy: Feather quill resting in an ink well on and old desk

1. Carefully check for grammatical errors

Nothing turns people off quite like poor grammar and spelling errors in your writing. Make sure that you use spellcheck. Hemingway App and Grammarly are also great resources to go more depth into your editing. You can even use both at the same time. Google Chrome also has a spell-checker built into it.

2. Find what’s trending

To find timely subjects, check out what’s trending online. This will show you what trends and viewers watch. Pinterest can also be a great place for inspiration. But know this: If your target demographic likes memes and other fast-moving internet trends, you MUST understand them before using them! Misuse of trending topics and hashtags will harm your reputation and make you appear less dependable.

3. Use Reddit and Quora questions as titles

Find unanswered questions and write about them in your blog. These sites will show you what interests people and what the want to learn more about.

4. Develop your content marketing goals

To write the best content, you need to know what you’re hoping to gain from it. Outline your content marketing goals and create content with those goals in mind.

5. Offer exclusive content to your email list

A great way to build your email list is by offering exclusive content. People love to get extra content and feel special. Offer them something that you don’t offer in other places. This could be a good deal or more content.

6. Make your content long enough

Longer content will get more attention from people and Google. Blog posts between 400 and 800 words are a good starting point but you can aim for around 2500 words. This should offer more relevant information and help develop your authority on a subject. But you don’t need to fill your content with fluff just to make it long enough.

7. Incorporate keywords

Be sure to include keywords for search engine optimization or SEO. This will help you rank higher in search results and generate more traffic. Your keywords should not take away from your articles, so place them so they still make sense. Using synonyms works as well. Don’t fill your writing by repeating long keyphrases. For example, “writing tips to improve digital marketing strategy” repeated many times would make this article hard to read. You’d probably get irritated as well.

8. Understand your audience

When developing your content, it’s important to understand your audience. You need to keep this in mind to make sure that your article approaches the right level. There’s a major difference between writing for the general public vs. a dissertation.

9. Plan ahead

When it comes to creating blog posts for your website, you need to plan ahead. Your blog needs updates on a regular basis to keep people coming back. So you can’t afford to fall behind. By planning ahead, you’ll make sure you have content ready.


Incorporating these writing tips will improve your digital marketing strategy. Plus you will improve your content. Attracting people to your website and inspiring conversions come down to effective communication. Take care when writing your content and you will be more successful. And if you want help, contact Technology Aloha. We love serving heart-centered brands and organizations nationwide.

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