Originally published on May 4th, 2017. Updated for July 13th, 2021.
Have you ever wondered how visitors find your website? Or maybe you’ve gone a step further and actually put some time and energy into Search Engine Optimization (SEO)? Wherever you’re starting from, writing a business blog can have a great positive impact on your website and your business.
An informative, good-quality blog post is not only helpful to your readers but also helps your business. Here’s why.
#1. Establish credibility in your field
Writing blog posts that answer your reader’s common questions helps to establish you as an authority in your field. This is key to building trust with your readers. Your main goal is to provide a post so helpful that they start coming back to your website for answers to more of their questions.
#2. Attract new leads
Including a relevant call-to-action at the bottom of each blog post is a great way to generate leads. Think about writing the blog post with the goal of answering a question for your ideal client. Blog posts are a great way to attract these ideal clients to your site and have the opportunity to turn them into leads.
#3. Increase website traffic
With every new business blog you post, you create a new, indexed page on your website. This is key for your organic Google rankings. Search engines love fresh new quality content—it’s an indicator that you have a trustworthy, relevant website.
#4. Create content for social media
Promoting your new blog post on social media is a great way to bring your followers over to your website. Offering them new, quality content is a fantastic way to show that your business is relevant and awesome.
Adding a blog to your business website is a good way to increase organic traffic to your website and generate leads. Want to start blogging but don’t have the time or energy? We can help! We at Technology Aloha offer a range of marketing services and would love to help you start your great new blog.
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