Business Strategy, Content Marketing, Web Design

4 Reasons Why Blogging Can Help Your Business

May 4, 2017

Have you ever wondered how visitors find your website? Or maybe you’ve gone a step further and actually put some time and energy into Search Engine Optimization (SEO)? Wherever you’re starting from, writing a business blog can have a great positive impact on your website and your business.

An informative, good quality blog post is not only helpful to your readers, but also helps your business. Here’s why.

4 Reasons Why Blogging Can Help Your Business

#1. Establish credibility in your field.

Writing blog posts that answer your reader’s common questions helps to establish you as an authority in your field. This is key to building trust with your readers. Hopefully, they’ll find your post so helpful that they start coming back to your website for answers to more of their questions.

#2. Attract new leads.

Including a relevant call-to-action at the bottom of your blog post is a great way to generate leads. Think about writing the blog post with the goal of answering a question for your ideal client. Blog posts are a great way to attract these ideal clients to your site, and have the opportunity to turn them into leads.

#3. Increase website traffic.

Writing a blog post creates a new, indexed page on your website. This is key for your organic Google rankings. Search engines love fresh new quality content—it’s an indicator that you have a trustworthy, relevant website.

#4. Create content for social media.

Promoting your new blog post on social media is a great way to bring your followers over to your website. Offering them new, quality content is a great way to show that your business is relevant and awesome.


Adding a blog to your business website is a great way to increase organic traffic to your website and to generate leads. Want to start blogging but don’t have the time or energy? We can help! We offer a range of marketing services and would love to help you start your great new blog.


Creative Director

Website Design, Graphic Design & User Experience (UX) Optimization

Hana is the Creative Director of the Technology Aloha team. She focuses on website design, graphic design and email marketing for Technology Aloha and our clients.

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