Originally Published on August 29th, 2019. Updated for January 5th, 2021.
Marketing is essential for every business. As a nonprofit, you may need to be more selective and frugal about your marketing means. There are many different and cost-effective ways that you can get the word out about your cause. You can also have some fun with it by getting creative when reaching out. It can be hard to come up with some unique ideas to generate interest in your nonprofit. Check out the nonprofit marketing ideas below for some fun and frugal ways to get the word out about your nonprofit.
1. Use Facebook’s “Donate Now” button
It’s no secret that strong call-to-action buttons are necessary for your business or nonprofit. You can put a great one on your nonprofit’s Facebook business page. Many people often overlook this, but Facebook offers a “Donate Now” button. All you need to do is go to your cover photo, “Add a Button”, choose your call-to-action, enter your URL and click “Create.” This makes it easy for people to donate to your nonprofit.
2. Social media video
Livestreaming is a great Facebook feature for your nonprofit. This will help bring some personality to your page and your business. Regular videos are sure to gain attention. This is also a great way to share behind the scenes features and service launches.
If you can’t live stream, using video is still a great way to build engagement and awareness. Sharing videos on Facebook and Instagram is simple, inexpensive, and valuable. There are many free or affordable video editing sites out there that don’t require prior editing experience.
3. Host Twitter chats
Twitter is another great way to create real-time conversations and interactive events. This is a great way to get the word out and to answer common questions about your nonprofit.
4. Share your favorite recipes
A fun way to share information is through recipe cards. Even if you’re not a food-based organization, you can add to your follower’s experience. Share your favorite recipes with them through Pinterest.
5. Share eBooks
If you’re already running a blog, you will have more than enough information to create your own ebook. Offer it for free on your website and you will have more people interacting with you. People love free stuff! This is also a great way to recycle old content into something new to share again.
6. Offer printable calendars
Printable calendars are a great way to stay top-of-mind among your donors. You can share what your organization does and other interesting facts. You’re also able to start advertising for your big yearly events.
7. Share stories on Wattpad
Wattpad is a great tool for connecting with younger followers. You can share a series of stories, reading lists, and run contests.
8. Roll out user-generated content campaigns
By offering content creation, you can save both time and money. This is a great way to showcase the work for your supporters.
9. Make sure you have a solid marketing plan
When it comes to marketing, it’s important to hit on all levels. You want to leverage email campaigns, social media, and ads. By diversifying into different mediums, you will be able to reach more people.
10. Update often
To stay engaged with your audience you need to make sure to post consistently across all platforms. Be sure that you’re interacting with people through social media and updating your blog on a regular basis.
11. Set up an Amazon Smile Account
If your organization is in good standing with the IRS, you can register on Amazon Smile for free. Consumers can donate 0.5 percent of eligible purchases to the charity they choose.
Use these nonprofit marketing ideas and set your nonprofit up for success without breaking the bank. Need help? We at Technology Aloha want to help you be more successful, so you can make more meaningful contributions to your community. Contact us today to learn more.
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