This post was originally published on November 29th, 2018. Updated for May 12th, 2020.
Content marketing is the best way to reach your audience because you are offering valuable information. The goal behind content marketing like blogging is to position yourself as an expert in your field to better interact with your target audience. High-quality content plus careful attention to the needs of your audience makes for a great content marketing strategy. Here are 10 content marketing tips you should implement today.
1. Make a Blog Plan to Keep Content Updated
One of the best things you can do for your business is to have a blog. Blogging creates new content for your website which draws traffic and ultimately increases conversions. Generating content for your blog takes effort, but the great thing is that you can use the same content for other platforms like social media and email newsletters.
So, you are all set to start blogging and create an amazing first post. That’s great! But, you need a sustainable plan for consistent content. When people see that you post regularly on your website, they are more likely to buy your product or service. If they see that your posts are out of date, they may wonder if your business is open.
2. Schedule Posts and Cross Post on Social Media
Do yourself a favor and don’t live week to week when it comes to your blog. It leaves too much room for burnout or falling behind. Get out ahead of the game and plan out your next few months of blogs. Having a plan will also help you coordinate with your social media and newsletters so you can repurpose your blog content. Once you post content on your blog, you can use the same general content for other platforms. You should prepare the content differently based on the platform ahead of time so that you can get your content published all around the same time.
3. Work Smarter With Tools
Managing all of your content can become a hefty job. Besides researching and writing your original content, you will also need to adapt it to the different mediums you will be using. That is why it is imperative that you plan ahead and have content ready to roll at frequent intervals. Consider using some tools to streamline your content marketing strategy:
- Sprout Social
- Social Pilot
- Agora Pulse
These are just a few tools; there are many more options out there. While creating your content is up to you, tools can help you get your content out to your audience quickly and easily. Plus, many of these tools include more content marketing tips to help you even more.
4. Build on Successful Posts
While you are planning for upcoming posts, keep an eye on which of your past posts does well. You should use posts that get attention (likes, interaction, etc.) as jumping-off points for new blogs. Are there smaller topics within the content that you could delve into? Are there other points of view to discuss? Are there any questions that you didn’t cover? Can you offer an updated perspective on an older blog? All of those are good questions to expand upon successful content.
5. Consider Your Medium
Another important thing to consider is the medium for your content. For example, if your target audience is younger, you probably want to put out relevant content on social media. If your target audience is older, you may find that an email newsletter will be more effective. Check back on successful blog posts to see what type of people found them helpful. That can give you a clue on how to push that content out to people who are also likely to find it valuable.
6. Start Making Videos
Videos are one of the best ways to engage your audience online. The great thing is that you don’t have to hire a professional film crew to create your own videos. As long as you use a good quality smartphone, you can make a decent video that your audience will want to watch. Make a video that answers a popular question or demonstrates your product or service. Building up a library of videos is a great way to show your expertise as well as boost your search rankings.
7. Create an Infographic
Infographics are extremely web-friendly ways of showing information quickly. While many people won’t take the time to read an article in paragraph form, they will look at an infographic and gain the same information. Infographics are great for marketing your content and your brand if they are useful to your audience. Create appealing graphics to catch their eye and make them want to find out more from your website.
8. Create a Podcast
Podcasts can open the door to a whole new audience. People who are interested in a topic but may not necessarily want to read about it can listen to a podcast. You can reuse content that you have already written for your blog and turn it into podcasts.
9. Create an eBook
A free eBook is a perfect incentive to draw newcomers to your website while offering valuable content. You can offer a free download when they provide their email address for an added bonus of being able to send them email newsletters as well. Don’t feel intimidated by the idea of an eBook, it doesn’t have to be the same length as a novel. You can combine some of your existing blog posts with some good graphics and have a great eBook.
10. Find what works
Content marketing can sometimes feel like a rabbit hole. There’s so much you can do that it can get overwhelming. Don’t try to do everything all at once. Take your time and find what works best for you and your audience.
We hope these content marketing tips inspire you to create great content for the people you serve. If you want help with content marketing, contact us today. At Technology Aloha, we love helping you be more successful, so you can make more meaningful contributions to your community.
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